Alter Ego’s jewelry is something completely different in that of itself; creating custom one of a kind pieces from vintage toys, beads, and basically anything you can think of. Erika Walton, a young entrepreneur native to Santa Cruz, started Alter Ego in 2003 and has gained attention from all over the world for her creative ideas. For her brand we wanted to create something as unique as her perspective, using hand drawn type combined with a classic type treatment for her signature.