Alter Ego’s jewelry is something completely different in that of itself; creating custom one of a kind pieces from vintage toys, beads, and basically anything you can think of. Erika Walton, a young entrepreneur native to Santa Cruz, started Alter Ego in 2003 and has gained attention from all over the world for her creative ideas. For her brand we wanted to create something as unique as her perspective, using hand drawn type combined with a classic type treatment for her signature.
A few days late, but worth it. Devil Makes Three New Years Eve show, also featuring Tether Horse, poster designed and illustrated by Davy Reynolds.
Cheers.
The Plastic Pollution Coalition is a non-profit organization with the vision of a world free of plastic pollution. Check out their website, designed by Parachute, to learn more about what you can do to relief the impact plastic has on our earth. Working with the PPC has definitely changed our daily decisions and habits in terms of plastic use, especially single use disposables.
Recently launched, the new SOMA AirBag Designs™ website is ready to compete with the big boys. Check out the video to see some awesome board beatings, and read more about this innovative product.
Web Design by Parachute Creative.
Check out this feature in the Santa Cruz Weekly; all about the new wave of freelancing that seems to be in full force around the Bay Area. This quote from the lovely Teresa Thomae of the SBDC sums it up nicely: “In every economic downturn we see an increase in people looking to become freelancers,” says Thomae. “Instead of being an employee, they want to be their own boss. Not necessarily to hire a bunch of employees and grow a real business, but to create a job for themselves. Our parents taught us that if you get a good job, keep it even if you hate it, because it’s health care and a salary. But now, for the Gen Xers and Gen Yers, if they don’t like a job, they’re gone.” Even though some people might say that this would be the worst time to start a business, I disagree. It’s times like these that motivate and inspire new ideas and creative innovation, and we see this everyday when we walk into NextSpace. Especially like this morning, when Jeremy graced us with his presence and started something that we have to finish. Pictures to follow.
Last Saturday I was lucky enough to stumble upon these new shoes from TOMS, the company that donates a pair of shoes to a child in need for every pair you buy. I couldn’t find the shoes online anywhere but I found this crappy little emo toed shot on google images. I particularly like the design because they are like a cross between Vans Authentics (my favorites) and South American canvas slippers (the style of shoes that TOMS normally produces). Cool shoes & very comfortable, score.
Check out this awesome display of all that is Pantone by the Basheer Graphic Book agency, they built this Pantone Rainbow spanning 8 meters and 5,000 colors. Noice.
Kleen Kanteen design we did to sponsor Freelance Camp Santa Cruz; great event, great sponsors, and a cool and innovative approach to inspiring collaboration in the local freelance/entrepreneur community. Thanks again to Shane + Peter for hosting, Iris for running the show, and everyone else for participating in this community driven event.
12seconds’ latest launch, 12cast [the easiest way to send video to Twitter], was featured in the iTunes store as a “Staff Favorite.” If you use Twitter and have an iPhone 3GS, this is just standard.
The new logo we did for 12seconds’ new Video Messenger app was featured in the top spot on TechCrunch’s website, which is the largest tech website in the Silicon Valley. We are stoked. We’re having lunch with Steve Jobs and Jonathan Ive (head of design) next week. It’s all happening so fast…




